Shoot By Daylight

John C. Jay of W+K on Creativity

“Our job is to never let anyone define who we are by their terms.” John C. Jay

His points about dealing with a client are almost essential.

  1. Listen Carefully
  2. Be Empathetic
  3. Understand their Soul
  4. Make that Soul relevant to a greater number of people

Artists as… Entrepreneurs

Check out this excellent post by Jim Hart, a theater conservatory founder in Norway that hits an important issue right on the head. Artists need to be more of the mindset that they are first and foremost, a business.

Good Morning and welcome to what will become a weblog where a casual reader can find:

1. Daily inspiration,
2. Cutting edge startup news for the Social Entrepreneurship Community
3. My takes and commentary

For the connected reader, you will be able to follow my progress to encourage philanthropy “edged” businesses all across the U.S. and really the world. I will be posting interviews and video podcasts regularly with industry and startup leaders on my quest to make open the minds of everyone to spend with intent.

To form a better society that is “Good By Association”.

This article touches on something that an artist living in the tri-state area grapples with constantly. Something that we did not have as a core foundation in our collegiate education: the Artist as Entrepreneur.

It used to be that self help, “go get ‘em” conferences and books were only aimed at MBA’s or Wall Street employees. Well, with a whole new economy in which a flood of freelance artists were created in a few years (thanks recession), a recent college grad like myself had to adapt and learn that the salaried artist positions are at a premium (and maybe even overrated).

We are a whole new breed who now follow artists already doing just such a thing: Nick Campbell for instance at is teaching a whole new generation about branding, motivation while working from home, and pointing us in the direction of gurus like Seth Godin and Kevin Rose. People who are artists but a far different animal. They also think conceptually and bring something to life in the real world. Entrepreneurs and artists, we are one and the same actually.

To survive, the artist must truly adapt first into being a business. A human business. (And worry about “selling out” last.)

How to Use Video LightBox in WordPress

First off, many thanks to Video LightBox for sharing the code of their very clean, crisp video viewer. It’s quite easy to input into an html website, but as a page in WordPress, it had it’s own challenge.

You can do it on your WordPress blog. Filmmakers/Video Bloggers/CG & MotionGraphics Artists can all make use of this. The reason I chose it over just leaving it in a blog post, is this setup allows my Reels to be watched without distraction. Essentially the code dims your background (if you so choose) and brings your video(s) front in center for that important person to view.

Here’s how:

1. First I created the gallery inside of Video LightBox’s easy to use software. Find it HERE. In this case, say my Producer Reel. I tweaked all the settings and exported the files. This video shows you how to use the program:

2. I created a folder on my website ftp called “producer_reel” to hold all of it. I uploaded everything in the same file structure (even the html file, this may be redundant, but I wanted to cover all the bases just in case).

3. In the blog post itself (which is a “Page” in my theme), I copied and pasted the code from the singular .html file I created in Video LightBox. To get the code, I opened it in Microsoft Word, but you can open it in Dreamweaver or TextEdit too (whatever you’ve had more experience with).
– There is code for a head and a body. Make sure to close them too!

4. Inside the actual html code you have to input the file structure of your ftp so it can find the relevant information. THIS IS THE MOST IMPORTANT PART OR IT WON’T WORK.

Here is how my code reads in the post: Everything CAPITALIZED is what I had to add to make it work! Obviously, make sure you mimic the file structure (letter case included) so it works perfectly.

<....."stylesheet" href="PRODUCER_REEL/engine/css/videolightbox.css" type="text/css" />
<....."stylesheet" type="text/css" href="PRODUCER_REEL/engine/css/overlay-minimal.css"/>

It’s alotta work, but it is totally worth it.

GOOD LUCK! Any questions or comments, you can contact me.

Steve Long
Producer | Editor | Writer
Shoot By Daylight Productions